Build trust. Generate qualified enquiries.
Brief
A major London scaffolding firm needed to modernise an outdated website so the brand reflected the quality of the business. The goal was to look premium, win trust quickly and turn visits into qualified enquiries. My role was to translate decades of credibility into a clear, conversion-led experience.
What I delivered
Premium structure. The value proposition is clear in seconds, not buried three clicks deep.
Proof where it matters. Testimonials, case studies and trust signals surface at decision points, not crammed on one page.
Modular service pages. Built for search intent and category traffic, so the site pulls in leads organically.
Fast, mobile-first and built to scale. The team can add projects, news and recruitment posts without a developer.
Snapshot
Client: Mattison Scaffolding Ltd
Sector: Construction and access solutions
My role: Strategy, UX, copy, design, development, on-page SEO
Stack: WordPress, Elementor Pro, GA4, RankMath
Why it works
The site now looks and feels like the firm clients expect to hire. It reduces friction from first impression to enquiry, surfaces the right proof at the right time, and gives the team a repeatable way to publish new services, projects and news.
The result
The result is a site that reflects the quality of the business. It looks premium, earns trust quickly, and brings in better enquiries.
