The brief
A major London scaffolding firm with decades behind it and a website that looked like none of them. Their buyers are contractors and developers choosing who to put on a live site, so the site had one job before any other: look like the firm they expect to hire.
Fifteen-plus pages, built from scratch, with the copy and the identity in scope as well as the design and the build.
What I did
The structure came first. The value proposition now lands in seconds, not three clicks down, and the proof (testimonials, case studies, accreditations) surfaces at the points where someone is deciding, never collected on one page nobody visits.
Service pages are modular and written for search intent, so the site pulls in category traffic instead of relying on the homepage. And it was built for the team to run: they add projects, news and recruitment posts themselves, without needing me.
Why it works
Less friction between first impression and enquiry, the right proof at the right moment, and a publishing routine the client owns without calling me.