Guides
Practical guides on websites, search and running a small business online. Written from doing the work, not from a content calendar.
How to Check Whether ChatGPT Recommends Your Business
A method you can run in twenty minutes: ask it properly, confirm the crawlers can reach you, and set up the free tools that show what AI assistants can see.What to Send Your Web Designer Before the Project Starts
The checklist that decides whether your website takes five weeks or five months. Everything to gather up front, why each one matters, and what to do about the parts you cannot find.How to Write the Content for Your Own Website
Content is what delays almost every website project. What to write, in what order, how much of it, and the shortcut for the pages you cannot face writing.Pay Monthly Websites: How They Work and Who They Suit
No build fee, a flat monthly cost, and somebody else doing the work. How the model actually works, the questions to ask before signing, and the businesses it is wrong for.What a Construction Site Services Website Needs to Get Right
Your buyer is a contractor deciding whether you are dependable enough to put on a live site. What that page has to answer, in what order, and the mistakes that lose the enquiry.Websites for Property Inventory Clerks: What Wins the Enquiry
Landlords and letting agents are choosing who to trust with a report that settles deposit disputes. What the site has to show, why pricing belongs on the page, and how one firm reached Google's AI Overview.What a Scaffolding Company's Website Actually Needs
A scaffolding site is read by contractors deciding who to put on a live site, not by the public. The five things it has to do, the mistakes that cost enquiries, and what a rebuild costs.What Does a Small Business Website Cost in the UK?
Three routes with real prices: about £80 to £350 a year if you build it, £900 a year if you rent one, £2,000 and up if you commission one. Plus what drives a quote and the costs that arrive later.How to Drive Traffic to Your New Website
Six channels that bring people to a brand-new site, with starter steps, the numbers to watch, and a 30-day plan. Written for a site with no audience yet. · Updated