Migrated a slow WordPress site to a fast static Astro build on Cloudflare Pages, preserving every URL with 301 redirects for zero SEO loss. Repositioned the brand from a retired service into a creator-focused blog, then audited and rewrote 50+ posts: stronger titles and meta descriptions, internal linking, fixing keyword cannibalisation, and merging or pruning thin content with redirects. Delivered a faster, cleaner, fully-indexed site with a consistent brand voice.