The service
Fan Page Method promoted musicians on Instagram through a network of fan pages. Each page was themed around the artist's sound and spent its day following, liking and messaging people who already followed similar artists, so the listeners who found the artist were ones likely to stay.
Where the site was
The service is paused, but the site still sold it: live pricing and an order form on a dated Elementor template, 180 blog posts nobody read, and 122 page views in 30 days. It no longer reflected the standard of the work, and it was asking for money for something that was not on offer.
The brief cut it right back: no pricing, no blog, and a homepage that explains the method in a picture instead of paragraphs.
The diagram
Everything on the homepage hangs off one animated diagram, drawn on a canvas with no libraries. One account sits at the centre, nine fan pages circle it on three orbits tilted in 3D, and followers move in from the audience around them.
The faces are one fictional singer, printed as a halftone in the page's ink, so the diagram reads like part of a printed page. It pauses when it scrolls out of view, and anyone who has reduced motion switched on gets a still frame instead.
A new identity
The old branding went entirely. In its place: newsprint and ink, one forest-green spot colour, Clash Grotesk for the type and an italic serif for captions. The brief's first audience is anyone shown the site as an example of the work, so it has to stand out in the first five seconds.
The results page
The results page leads with the fairer number before the impressive ones. One roster of eight artists gained 65,520 followers between March and May 2022, with median growth of 37% and no artist going backwards in any month. The individual screenshots come after that, labelled as the best months rather than typical ones.
Every figure is anonymous. Clients agreed to their results being shared, not their names, so no handle, artist or agency appears in an image, a filename or a caption.
Nothing lost in the move
The 180 posts are archived rather than deleted, and all 383 old addresses redirect somewhere sensible, checked by a script before and after launch. On Cloudflare, redirect rules listed after the first wildcard count against a limit of 100, and the rest are dropped without an error. With the wildcards at the top, 278 of these would have quietly stopped working.
The email stays where it was, and the waitlist form sends straight to the existing inbox. There is no analytics script and no cookie, so there is no consent banner either.
Reopening is one setting
While the service is paused, the site explains the method and collects a waitlist. When the service comes back, a single setting switches the hero, the closing section, the navigation and the contact page from "join the waitlist" to "taking new artists", with no page rewritten by hand.